When I launched my business, I knew a core business line would be speaking and writing. Of all the decisions I had to make it was the easiest because I had complete clarity about it. No doubt other routes may have proved to be easier, faster to market, simpler for others to understand, potentially more lucrative or ticked some other performance metric if I felt so inclined. But I knew somewhere deep inside me, as unusual or risky as it may have appeared to others, that this was the calling. And if I was brave enough to go after it, it would unlock my potential, the person I was destined to be, in the most potent way